303-955-7232 — 5815 W. 6th Ave. Unit 2C Denver, CO 80214

micah@defiancehardwood.com

Pink's Straight from LA

A Custom Retail Project

Pink’s Straight From LA is a Los Angeles-inspired fashion boutique located in the heart of Denver, Colorado. This retail project entailed designing and building a custom check-out counter with decorative display shelving. To get this look, we juxtaposed rustic reclaimed barn wood with sleek, industrial steel accents.

Materials used: True reclaimed wood sourced from a barn in Wyoming.

In collaboration with: Lakewood Steel (custom steel countertops).

CASE STUDY



I had a chance to sit down with the very busy Paula- owner of Pink’s Straight from L.A in the Washington Park area of Denver. Through a mutual designer and friend, Paula came in contact with Micah Herbert and together she and the Defiance founder combined their efforts to reinvent a rustic yet modern space for this local Boutique.

Together they created a unique and dynamic space, imbued with character. “I love everything Natural,” Paula said when asked about her chosen aesthetic, and it shows in their new custom decor. Defiance used reclaimed barn wood (hand sourced from Wyoming) and brushed Stainless Steel (from our friend at Lakewood Steel, another small local business) to create this shop’s new look. It’s a beautiful dichotomy, wood and steel, southwest and modern, rustic and sleek design. “He was so great to work with,” Paula expressed about working with Micah, “he even took the time to put a little Pink into the wood.”

“It’s a beautiful dichotomy, wood and steel, southwest and modern, rustic and sleek design.”

What does it mean to live sustainably? It’s purchasing an eco-friendly car, eating free range meat, supporting local growers, and buying that reusable water bottle- right? There’s almost no excuse; every where we turn we are shown how we can spend money to buy things that will make us ‘greener’. However, this mindset can be misleading. Sometimes the most sustainable thing we can do is treating the things we do have with care, and making them last. The resources that go into the mass production of goods and materials on a large scale are what contribute to the damage of fragile ecosystems around the world. As responsible consumers, we need to not only buy eco friendly and sustainable products, we need to treat those things we buy as if we can’t run down to our nearest large retailer and replace them on a whim.

Pink’s Straight from L.A takes pieces of Los Angeles fashion, and upgrades them to a mile above sea level. Walking into Pink’s is like walking into your ideal closet, where every article of clothing is that favorite you just can’t do without. Entering Paula’s boutique, elegant accents greet you and set off rustic shelves and a stunning cashier’s stand of steel and weathered reclaimed wood, all surrounded by unique and hand selected articles of clothing. When you find the piece (or should I say pieces!) you like, it would behoove you to act fast- Paula only selects the best, and only a few of each at that. By doing so she embraces the ephemeral quality the fashion industry while keeping in mind the fragility of a natural world stressed by consumerist mentality.

“Walking into Pink’s is like walking into your ideal closet, where every article of clothing is that favorite you just can’t do without.”

Buying high quality products that will last years (at the very least) is the key to sustainability. That’s why Defiance only uses natural wood material that has been saved from being destroyed. If we treasure everything we purchase, not just as things we can simply replace on a whim- and maybe try our hands at building things ourselves- we will all be on our way to a greener future.

“He was so great to work with,” Paula expressed about working with Micah, “he even took the time to put a little Pink into the wood.”

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